FACE BOOK

This is an email I put out there………..

Why is everybody surprised by the data mining scandal on Face Book?

Isn’t the whole Face Book business model based on the mining and selling of their client’s data?
If people are so concerned about their own privacy why do they so willingly put it on the internet?
This is a response I received
The surprise is twofold: People mistakenly think of Facebook as an advertising platform. While they vaguely understand that Facebook collects information from them, the exact mechanics and details are fuzzy to them. In their mind, they may tell themselves “I don’t reveal that much through Facebook—I don’t post that much, I don’t fill out much of my profile, what’s the harm? And, frankly, if that helps them show me ads for things I actually want as opposed to crap I’m not interested in, all the better!
What they don’t realize is that Facebook tracks them everywhere they wander on the web via their web browser because Facebook’s tracking cookie is embedded on millions of web sites. That reach is extended to web and mobile apps that allow you to log into them using Facebook. Facebook literally tracks you across the web, mobile space, and if you have the mobile app on your phone, it’s also tracking where you are physically at times. And Facebook has a multitude of apps that people don’t even realize are owned by Facebook: Instagram, WhatsApp, and many others, which further extends its reach. Even if you’re not a Facebook user, they are creating a shadow profile of you as you travel the web to enable ad targeting. Finally, Facebook purchases data from other data aggregators (mortgage sales data, public record, and other) that they use to augment the data their own apps generate.
Facebook is not an advertising platform that tracks you to show better ads; it’s a surveillance platform that happens to make its money through advertising. Knowing users better than anyone else is its moat against competitors.
People are unwilling to admit how easily they can be manipulated.There is a chasm in people’s mind between the type of simplistic persuasion they are willing to admit that advertising is capable of effecting and the sophisticated priming and influence peddling that is possible via Facebook. Facebook’s in-depth demographic and psychological profiles on people around the world (2B+!) coupled with its capability to execute large-scale, programmatically-driven multi-variate testing enables advertisers to be highly selective in targeting specific audiences with particular psychographic profiles, and test the effectiveness of messages with previously impossible scale and precision. Cambridge Analytica was testing something like 150,000 versions of specific campaigns to find just the right combination of images and messages to trigger statistically significant response from its target audience.
The average person cannot comprehend things at that scale. They cannot internalize that while the influence on them of a particular ad might be small, its aggregate effect might be huge, or at least significant enough to trip over the boundary required to, say, win a voting district. They are incapable of crafting a mental model of how any particular technology can be used for nefarious purpose. They are bad at estimating risk.
And when they find out that people can do that, it kind of blows their mind—“Why—<clutches pearls>—who would want to do such a thing?”
If you’re interested in a good read on how people’s brains work in funny ways, check out “Thinking Fast and Slow”, or the more approachable Michael Lewis coverage of the same topic, “The Undoing Project”.
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I deleted my Facebook account several years ago and have not been interested in Twitter or any of the social media. It is not because of any privacy concerns but rather because I found the sites a huge reservoir of trivia and misinformation that is just a waster of time. I don’t really need to know the minute details of everybody’s life.  So what if you had a muffin for lunch and now have a need to go to the bathroom. Who cares?
Although the today’s outcome is slightly different. Never-the-less, the era of GEORGE ORWELL’S 1984 and BIG BROTHER has finally arrived. And what’s more to the point,  it’s worse because people willingly participate, and even buy the hardware (computer, mobile device) and connectivity to enable the massive surveillance,  monitoring and manipulation that is now possible.
DO YOURSELF AND EVERYONE ELSE A FAVOR – DELETE YOUR FACEBOOK ACCOUNT .
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